LIFE 100.3 is such a unique ministry. We are listener supported, that means the majority of what we do to is the result of the donations that come in during a two day fundraising event called Sharathon.
We have advertising that we sell, and that pays the bills, but when it comes to the other aspects of the radio station, it's the listeners that come through with the one time gifts and monthly support, that make the whole thing happen!
LIFE has a business plan for the coming year. It spells out the specific goals and what each one will cost. The Sharathon financial goals are based on this plan. For example, if we want to do a free outdoor concert like "Rock The Lake" in Orillia this summer, the costs are broken down and it's either added to plan or put on hold for another year. If we want to do another billboard campaign, the strategy is laid out as to what city we will put them in and for how long. Again it's costed out and included or dropped based on it's effectiveness and the dollars available.
Sharathon is a straight forward and clear appeal. There is no manipulating of the facts, no gimmicks and no BS. Christian radio is what we do, We're all striving to be the best at what we do. We give God all the room He needs to move and the results are there. Period.
This year was my second Sharathon as a full time staff member at LIFE and I continue to be impressed by how well this team works together to make it excellent. It's inspiring really.
This year, near the end of day two, so much happened that it boggles the mind. Right up until the announcement of the totals, there was drama due to the weather. Scott Jackson explains it on his blog, so I will recommend you read it!
Everything we do during Sharathon is to communicate to you that Christian radio is a worthy and fruitful ministry to give to. LIFE is like a missions outreach to your own backyard. We work together with local churches to complement what they do and grow believers. We show up at over 200 events during the year with the Street Team, playing quality Christian music and handing out bumper stickers to create a buzz.
A radio can be a friend to someone going through depression and feeling all alone, or it can be a personal DJ for a dance party in a kitchen or at youth group!
LIFE is a fun and exciting thing to be a part of and it's our hope that you catch the excitement and partner with us! If you are in the neighborhood, drop by and we'll give you a tour of the place and thank you personally!
Here are some shots from Sharathon!
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| Evan Duran, Jay Davis from Mapleview Community Church, Scott Jackson, Tim Maassarany |
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| Phil Tomassetti from Gateway Worship Center in Gravenhusrt |
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| Russ Worrad and the gang from Grace Church in Newmarket! |
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| Randy Raycroft brought a posse from HiWay Pentecostal! |
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| Dave Whitelaw and a friend from Emmanuel in Orillia! |
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| Todd Dugard and a staff member from Harvest Bible Chapel joined Jen Melanson and Tim Maassarany |
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| Phone Central! |
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| Newsman, Mike Porier interviewed many phone central volunteers! (This was Mikes' first LIFE Sharathon!) |
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